New campaign "Radebeul reads"

Since 11 April 2022, visitors and residents of the Radebeul Kötzschenbroda district can look forward to a new campaign by the district management and the advertising guild.

The motto for the month of April is: "Radebeul reads" Book boxes are available on the benches on Bahnhofstraße and Anger Altkötzschenbroda. Here you can "dream with your eyes open", sit comfortably with cushions and blankets and browse and read through the boxes of books provided. The crates contain all sorts of entertaining books, ranging from groovy novels, children's books, young adult literature or a simple book.

Local retailers have taken on "bench sponsorships" and ensure that the "rummage boxes" are ready and waiting on the benches at the start of the shopping day. Inviting slogans invite you to linger, stretch your nose out in the sun and read a book.

On Saturday 16 April - in conjunction with the fresh produce market - there will also be a book swap. Anyone can take part and offer their books for exchange.

Creativity will not be neglected either. On the "Be creative" slips of paper provided, you can get creative yourself and write down your thoughts on spring.

Mandy Hähnel, chairwoman of the advertising guild, and neighbourhood manager Christiane Weikert are looking forward to many readers. "We want to attract people to the streets with this campaign. Kötzschenbroda simply invites you to stroll and linger, especially now in the early spring."

At the beginning of the year, a "pool of ideas" was jointly developed, in which each month will have a different slogan.

Christiane Weikert: "My primary aim is to attract people back into the city centre and to take up the offerings of the local retailers.

With these small, targeted campaigns, we are bringing life back to the streets."

The campaign runs from 11-04 - 30-04-2022